You could accomplish something similar by always posting a photo of someone’s face every third post, or a quote every third post, or whatever other types of content are visually cohesive and you can consistently repeat. In an increasingly competitive Instagram landscape, that matters. Over a long enough time, that slight increase in conversion can turn into thousands of new followers. But it will increase the percentage of people discovering you who are converted into new followers, in comparison to a page that offers something similar but doesn’t make the effort to craft a differentiated Instagram grid. Having a carefully crafted Instagram grid won’t get more people to discover your page. The process is quick and simple, and since most Instagram users (us) don’t take the time to thoroughly read through an account’s content, we mainly evaluate of whether we find it interesting or valuable enough to follow exclusively by how the account’s grid looks when we scroll through it. If the account offers the type of content that interests us, in a way we find interesting and/or valuable, we follow it. To access Saved Captions in the Post Builder, click Saved Captions - you’ll be able to add or use captions from this tab.You can learn about the whole process of how to grow and monetize an Instagram account through my Instagram Small Business Class 👍🏽 When inspiration strikes, write your on-brand captions and store them with Saved Captions. While this won’t affect the overall look of your grid, it affects the cohesion between all the moving parts of your brand.Ĭoming up with the perfect caption on the spot isn’t always easy to do. Once the images and videos are styled, you can turn your attention to the caption. The same applies for text overlay: commit to one or two different fonts and styles that best represent your brand aesthetic. If you apply filters, make sure you use a single or set of filters to remain consistent. When you are in the Post Builder for a single image, carousel, or story post, the editing options will appear when you click the image. Later offers editing options to help you create a seamless visual experience. When you weave your brand through every piece of a post you’ll attract new followers and engage your current audience. While focusing on the overall look of your grid is important, so are the individual post details.
To create your perfect brand aesthetic, it’s crucial to think big and small.
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